Vaerla
Preparing Vaerla
01 — Client Memory · being built
Client Memory is being built to carry reviewed context forward. Planned Smart Client Onboarding extracts it from websites and brand documents for your approval.
From draft to next step
✓Context: Keep tone, audience, offers, and constraints close.
✓Memory: Choose which reviewed lessons carry forward.
✓Control: Review, edit, trace the source. No silent learning.
02 — Bring existing work
Bring captions and media references into the same review workflow: images, carousels, videos, and Reels. Private direct uploads are being validated for beta.
Image
Same review
Carousel
Order preserved
Video
Same approval
Reel
Same schedule
03 — Move work forward
Keep the approved version clear. Use the Content Queue and Calendar to see what is ready, what is scheduled, and which client still needs attention.
From draft to next step
✓Review again: A changed post needs fresh approval.
✓Queue: Separate ready content from work awaiting review.
✓Calendar: See scheduled and unscheduled work by client.
01 — Client Memory · being built
From draft to next step
✓Context: Keep tone, audience, offers, and constraints close.
✓Memory: Choose which reviewed lessons carry forward.
✓Control: Review, edit, trace the source. No silent learning.
02 — Bring existing work
Image
Same review
Carousel
Order preserved
Video
Same approval
Reel
Same schedule
03 — Move work forward
From draft to next step
✓Review again: A changed post needs fresh approval.
✓Queue: Separate ready content from work awaiting review.
✓Calendar: See scheduled and unscheduled work by client.
The connected workflow
Keep the brief, decisions, versions, and dates together. Your team can see what needs work and what is ready to move.
Approved execution
Approved publishing is being validated for beta. The goal: use Publish Now or a planned date to reach selected connected accounts without one more handoff.
The intended workflow
Choose the intended social accounts and use Publish Now for the approved version, without another round of copying and posting.
The intended workflow
Send approved content at the planned time. See the outcome and check unclear results before retrying.
Nothing publishes without user approval.
Provisional plans for the first 20 approved paid customers. No payment today; final inclusions and limits will be confirmed before paid plans launch.
Free to join
For agencies and social-media teams who want to help shape the workflow and be considered for early testing.
Early testing consideration
Planned public price
₹2,999/month
₹699/month
Planned Founding 20 price
Includes 100 generation credits/month
For solo marketers keeping a few clients’ content moving.
Proposed monthly rate for the first 20 approved customers
Planned public price
₹6,999/month
₹1,499/month
Planned Founding 20 price
Includes 350 generation credits/month
For growing agencies coordinating more briefs, reviews, and dates.
Proposed monthly rate for the first 20 approved customers
Planned public price
₹14,999/month
₹3,999/month
Planned Founding 20 price
Includes 1,000 generation credits/month
For agencies handling more clients and a heavier review workload.
Proposed monthly rate for the first 20 approved customers
Fast generation
Quick ideas and drafts. Planned: 1 credit.
Normal generation
Draft captions and images. Planned: 2 credits.
Campaign generation
More detailed campaign drafts. Planned: 3 credits.
Joining the waitlist is free. Waitlist members may get first access to Founding 20 pricing when paid plans launch.
Founding 20 pricing is planned for the first 20 approved paid customers when Vaerla is ready for paid plans.
Connected and scheduled publishing are being validated for beta, not generally live.
Monthly and daily fair-use limits may apply during future testing.
Generation credit limits will be confirmed before paid plans launch.
Waitlist
Help shape a better way to run client content. Share where work gets stuck and be considered for early testing.
No payment or credit card required. Joining the waitlist does not guarantee immediate access.
Your answers help us understand the briefs, revisions, and schedules your team handles. Founding 20 pricing is planned for the future paid launch.
Founder note
I'm building Vaerla because agency content gets fragmented long before a team becomes large.
Every client should become easier to work with over time. Their preferences, corrections, and approved ideas should help the next draft, instead of disappearing into old messages.
That is why I’m building Client Memory: reviewed knowledge that carries forward, with the agency in control. The connected workflow is how that knowledge will reach the next piece of work.
Waitlist FAQ
A content execution workspace for agencies. It connects the client brief, created or imported content, review, approval, and schedule — so the team can follow the work without piecing it together across tools.
Client context already stays close to the work. Client Memory is being built so selected preferences and feedback carry into future drafts. You’ll review, edit, and see the source of each memory — no silent learning. Planned Smart Client Onboarding extracts context from websites, PDFs, and brand guides for your approval.
Yes. Generate captions and images from client context, then edit or regenerate before review. More structured starting formats and focused refinement controls are planned.
Yes. Bring captions and media links into review, including images, carousels, videos, and Reels. Private direct uploads are being validated for beta and are not generally available yet.
Review the draft, edit or regenerate what needs work, and approve the version that is ready. Changes require fresh review and approval, so a revised draft is not mistaken for the approved post.
Use the Idea Board to organize the brief and Assisted Ideation to explore angles, hooks, and visual concepts. Check the Next Draft Plan to see what generation will use. This planning currently stays within your session.
Not generally. Publish Now and scheduled publishing to selected social accounts are being validated for beta. The goal is to send the approved version, show its outcome, and resolve unclear results before retrying. Planning a date does not itself publish a post.
No. Joining is free, with no payment or credit card required. The displayed Founding 20 plans are provisional pricing for a future paid launch.
You may receive build updates or questions about your workflow. Selected users may be invited for early testing. Joining does not guarantee immediate access or a testing invitation.
